The Course
Hey there! Ever feel like you're wandering through your digital analytics without a clear path to success?
Fret not – this course is your personal GPS, guiding you through the powerful landscape of Google Analytics 4 (GA4) with a sharp focus on crafting and achieving your objectives. You'll learn how to:
- pinpoint meaningful goals,
- the importance of aligning them with your business strategies,and
- the nuts and bolts of setting up and tracking your custom goals in GA4.
Plus, we'll look at analysing reports to tweak your tactics, ensuring your goals aren't just set but met and conquered with flying colors.
Learning Approach
Jumping into analytics can feel overwhelming, but this journey is designed to make it easy. It’s all about helping you set clear, meaningful goals – not just throwing information at you. Proper goal-setting is a game-changer for your digital strategy, and I can’t wait to help you unlock its full potential!
Curriculum
Your instructor
Hey, I’m Kyle Rushton McGregor – an SEO, PPC, analytics professional, and your friendly neighbourhood GA4-buster!
As soon as GA4 was released in October 2020, I made it my mission to know everything about it. You can see a snapshot of me speaking about my GA4 love at BrightonSEO’s MeasureFest here 👉 https://speakerdeck.com/krmdigitaluk/ga4-explorations-that-will-help-seo.
Passionate about data and all things analytics, I’ve trained 1000s of users and supported 100s of organisations with their GA4 needs.
Now, I’ve launched this online course to help even more people level up their GA4 skills.