Path Explorations | KRM Digital Marketing Ltd

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Google Analytics 4 (GA4) Course

Welcome

Welcome to this course (1:20)

Introduction to GA4

What is Google Analytics 4 (GA4) (4:13)
New Features of GA4 (5:10)
Understanding Events (5:13)
Best Practice Implementation (Google Sheets Document)
Quiz
Section summary

Set Up

Understanding the Interface in GA4 (9:42)
GA4 Account Setup (7:40)
Connecting Platforms and Data Sources (2:42)
Custom Insights (3:01)
The difference between reports and explorations
Quiz
Section summary

Reports

Getting to know the reports section (8:28)
Customizing Reports (6:47)
Creating Overview Cards (5:51)
Comparisons (2:28)
Quiz
Section summary

Report Customisation Examples

Creating an SEO Report (4:09)
Adding Google Ads Data to a Report (2:30)
Search Console Data in GA4 (2:21)

Metrics And Dimensions

Understanding the differences (7:17)
New Metrics in GA4 (3:27)
Understanding the difference between first user and session dimensions (4:00)
Amending Session Timeout and Engaged Session Timer (2:43)

Explorations

Understanding explorations (7:37)
Free Form (9:26)
Exploration Examples (8:30)
Path Explorations (7:04)
Funnel Explorations (10:14)
Adding Funnels to Reports (4:21)
Creating an exploration from a report (2:07)

Audiences & Segments

Creating an Audience (8:49)
Condition Scoping
Audience Triggers (5:09)
Example Audiences
Segments for Explorations (2:43)
Section summary

Events & Conversions

Key Events and Conversions (1:53)
Tracking Events (6:06)
Creating & Using Conversions (Goals) (6:38)
Event Naming Conventions
Section summary

Summary

Summary (1:58)
Survey

Bonus Content

Google Analytics Looker Studio Report
Algorithm Checker Looker Studio

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